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Champions League final – football match or showbiz extravaganza?

“It’s not just for the participating teams and fans in the stadium, it is a worldwide audience,” said Epstein. “Trying to gather a great audience that is outside the club fan base . He was confident that the pre-match Champions League show would eventually enjoy a status similar to the Super Bowl halftime performance. “When they first brought the halftime show to the Super bowl, it was a very different experience to what it is today,” he said. “People have now grown up with that and now see that as part of the celebration of the sport and I think that is what we are trying to do.

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