The Great Hack, a documentary by Netflix which chronicles perhaps the biggest breach of user data in modern history, shows there’s lot to be worried about. Cambridge Analytica came into the spotlight for mining data of 87 million US users for targeted ads and The Great Hack goes in great detail as to how that came about. Cambridge Analytica has been at the forefront of data gathering and behavioural change for a long time, as per the movie. On being asked why she had chosen to work with Cambridge Analytica knowing that it dabbles in unsavoury methods of data collection, her answer was ‘for the money’. The movie is a run-through for those who are not well-versed to the extent to which user data is being gathered for targeted ads.
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