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Storyboard18 | Why BFSI brands are doubling down on financial literacy campaigns - Newzzic
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Storyboard18 | Why BFSI brands are doubling down on financial literacy campaigns

While they started with investments to the tune of Rs130 crore in 2017, in the present day the body spends close to Rs200-250 crore to create financial literacy campaigns, that’s almost 100 percent of its marketing budget on creating awareness campaigns. However, most of the growth in availing and subscribing financial products will come from the non-metro markets and that is where financial companies are focusing,” he says. “Our aim is to create a digital first community on each of these platforms and contribute to build financial awareness among the first time investors,” says Tiwari.

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