Of course, Amazon Music is already a thing, offering access to over 2 million “hand-curated” songs to Prime members at no additional charge, as well as unlimited, premium, and ad-free streaming services in exchange for $9. It’s not entirely clear how the new Amazon Music service might be labeled or marketed, but another fairly obvious expectation is that it will contain a “limited catalog. Unsurprisingly, Amazon is also expected to promote this free, ad-supported service tier in close relation with its Echo smart speakers, aiming to boost the popularity and value proposition of both products. Even though Amazon isn’t exactly struggling from a financial standpoint, the e-commerce giant has been taking plenty of risks and constantly trying new things in the past few years to expand its product and services portfolio. Up next, it looks like the company will be ramping up its efforts in the audio department, reportedly cooking up both an Apple AirPods “killer” and a key rival for Spotify.
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