Star India deepens fan engagement powered by Power Bat

The broadcast network introduced Power Bat developed by Microsoft Corporation and Anil Kumble’s technology start-up, Spektacom Technologies. The data is securely captured and processed. Star India, cricket broadcaster in India, used the same technology successfully in recent series to provide real-time statistics and insights straight off the oval. ” Sanjay Gupta, Managing Director, Star India, said, “The Power bat promises to be another step in deploying technology to deepen fan engagement, and we look forward to the partnership with Anil Kumble (Spektacom) and Microsoft in bringing it to our broadcasts. At the same time, it is important that the technologies used are seamless and do not disrupt the games or obstruct the players,” said Kumble.

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