HMSI says no to joining discount race

Motorcycle and Scooter (HMSI), which Thursday launched a digital loyalty programme, has said it will not join the discount race as it is looking for a long-term engagement with its customers. So, it is not a good idea and we don’t want to join the discount war,” said Minoru Kato, president and chief executive officer, HMSI. The programme named is open to both new as well as the existing 39 million customers of the company, at a cost of Rs 299. said it’s the first time that a 100 per cent digital loyalty programme is empowering customers with choice. Kato said is unprecedented in its concept, unparallelled in its scale and unmatched in the rewards for the customers.

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